It seems like every time you turn your head today you’ll find someone who’s involved in online business. And indeed, ANYONE can profit online, providing that you learn to avoid the DEADLY online marketing mistakes you’re about to discover in this very article…

It doesn’t matter if you’re an affiliate or you sell your own products, if you’re serious to make substantial income online, you MUST learn to avoid these FATAL marketing mistakes by applying the POWERFUL online marketing techniques you’re about to discover. So here we go…

Deadly Mistake #1: Not Addressing Your Target Market

This is essential in every aspect of your business promotion, it is reflected in your ads, your advertising techniques, your website’s copy, your follow-up, etc.

If your ads are NOT addressing your target market, you might get lots of traffic, but too few sales, because those who click-through your ad did NOT have a clear idea what you’re offering and whether it answers their needs.

You might be telling yourself that lots of traffic sounds a pretty good deal anyway…

No it’s NOT…

Think of pay-per-click search engines, getting lots of traffic from them means getting lots of clicks, which means you’re paying MORE. Providing that those clicks didn’t come from your target market, because your ad didn’t convey a clear message about your offer, you’re blowing your money away!

This is true also for other kinds of promotions. Would you publish an ad for your online business in a high traffic, well-known website BUT doesn’t relate to yours?

You are losing lots of money by doing so!

Deadly Mistake #2: No Killer Sales Copy

A very wide online marketers complaint: “I have lots of traffic, but too few sales“. So you use pay-per-click search engines, you buy ads in ezines, which are two great ways to get targeted traffic, but those who visit your website leave as fast as they come, eventually, you’re losing money.

Most online businesses fall into one major module – “The Killer Sales Copy Module“. Your main page MUST contain a killer sales copy that converts hits into actual SALES.

You website’s sales copy plays a big role in your sales conversion ratio, it can make OR break your online business.

Deadly Mistake #3: No Tracking

For ANY marketing campaign you’ll ever run, you MUST track how well your ads are pulling, or you’re just “shooting in the dark” hopping “it will work”, losing time AND money.

By tracking you’ll know how compelling your ads or your sales copy are, which ezines or websites are worth your time and money and which are NOT, etc.

Deadly Mistake #4: No Follow-up

Those who reach your website, might not be eager to buy from you immediately, for lots of reasons you can think of…

But once the time comes, your product should be right in front of them. This can be done by following-up…

Grab your visitors’ emails, build your mailing list, and follow-up providing more information about your products, benefits, incentives, and special offers. You’ll also be able to sell other products to existing customers (your backend market).

Deadly Mistake #5: Not Analyzing Your Keywords

Knowing the right keywords, those that relate to your target market, can make you a fortune…

Bidding on the right keywords in pay-per-click search engines, can saves you lots of money. Instead of paying dollars (!) per click you would be paying couple of cents.

Embedding the right keywords in your website’s content, your articles, reports, etc. can get you a higher search engines ranking.

Deadly Mistake #6: Not Utilizing The Real Power of Internet

The REAL power of the internet is… “Automation”.

Automation is a VERY important word. Utilizing it, your business will work for YOU 24/7, you’ll be able to follow-up with customers, visitors, sell backend products and make more sales automatically! Otherwise, you’ll work VERY hard to make online.

To automate your business you need proper tools like autoresponders, ad trackers, etc. These will allow you to put your online business on auto-pilot.

So there you have it, avoid those online marketing mistakes, apply those online marketing techniques, and make no mistake about it, you’ll be on a straight path to succeed online!

Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques.

However, what I have seen in these ten years of time is that originality and simplicity survives, just like the Mona Lisa’s smile.

So I have decided to take your minds on a way back machine and look into how far we have reached in the Internet marketing arena. So fasten your seat belts and hang on to your eyeballs, as I take you right from the start to the current situations prevailing in the Internet marketing world.

Starting Point: Affiliate marketing, Banner adds, Classified Adds (1995)

* Who hasn’t heard of Amazon.com, the biggest giant of Affiliate marketing technology. Amazon.com started with this technology in the year 1995 and is now a multi billion-dollar company with the biggest affiliate marketing network on the entire web.

Soon many companies adopted this technology and were very successful. Affiliate marketing involves selling your product to the normal users by a third party who are known as “affiliate marketers”. These resellers sell your product for a timely commission.

* Now coming to the banner ads, it was also considered as a good marketing technology in order to increase the sales of your product. Banner ads, which are small graphical images, display the ad for your product. Many huge sites like Yahoo and MSN use “Banner Advertising” and in the process lure in customers to buy their products.

* Classified Ads on the other hand were also successful but had some drawbacks. Like a huge number of marketers submitting their ads on large portal websites, wouldn’t get the notice of potential buyers easily. Later, it became highly unprofessional by the Internet marketing gurus, to display classified ads.

Next Stop: Search Engine Optimization, E- mail marketing (1998)

* Whoever invented the search engine technology, would be getting a million thanks for what he did. Without the search engines, your site would be lost in the no-man’s land. Search engines generate almost 70% of targeted web traffic for your website. According to a recent survey, it reveals that, the number of searches done on Google crosses 500 million people per day. So now think of the power of these search engines and how much traffic they can generate for your website. It all depends on how you do your search engine placement and how you make your keywords work for you.

* Coming to email marketing, the focus of e-marketing is shifting more and more towards the use of emails. For acquiring and retaining customers, email is ideal. Offering an interactive, low cost solution, this medium of marketing is more flexible and gives the marketer an opportunity to build a strong relationship with it’s customers.

When people switch on their computer, the first thing most will do is, checking their email. Email marketing can be a fantastic way of staying in touch with your customer base and making an impression on new customers. Whether it is simply a welcome message, a promotional offer, a fortnightly newsletter or quarterly company magazine delivered into your customer’s inbox. Email marketing increases and maintains product awareness. But good email marketing is also selective. If you start spamming your customers with junk mail every day or sell your customer list to an advertising firm, then email marketing will work against your business.

Last Stop: RSS (Real Simple Syndication) (2003)

“RSS” stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or web log postings.
Since it’s increasingly challenging to reach the inbox of your users, with Spam filters, ISP black lists, abandoned email addresses, etc. I’m sure RSS will emerge as the preferred tool for communicating with the normal consumers as well as your affiliates; it is a one-hand solution and the best of all.

RSS is a special Internet tool that gets your content delivered directly to your recipients, without any Spam filters to get in the way. And that’s just one of the things where it can help you save the losses, which you can experience in Internet marketing and publishing. On top of this, it’s easy to use … and is very cost effective.

Living Forever in the Universe of Online Marketing can is an interesting way to look at online marketing in general. Most of what we do to sell items has a finite life span. We run campaigns that last for a small period of time and then are gone. These 3 ways to Online Market may be your ticket to virtual immortality.

1. Articles: The very thought of publishing an article online lends itself to “Living Forever”. Once a relevant article is published it may be out there for years, unlike other forms of advertisement. The subject can be about any aspect of your product or business and you can write them yourself.

2. Videos: Videos are also an effective way to sell just about anything. With today’s computing power we are able to record and post video logs about many aspects of our lives. The videos for online marketing are just another sample of our technological advances. These are not difficult to make. They are simply articles that are then expressed in front of a camera and posted to the internet. They are not going to soon fade away into the sunset either.

3. Social Networking: Social networks have inundated our world in the past few years and are here to stay. Any contacts you make on these sites may also be interested in your offerings. This form of online advertising not only assures your product name stays out for prospects to see, but also you name as well.

Article, Videos, and utilizing Social Networking are all good strategies for Living Forever in the Universe of Online Marketing.

Affiliate online marketing can be a great way of starting a part time business that can allow you to work from home at your own pace. It can also provide you with the ability to work around your current schedule or obligations and at the same time allow you to start learning how to make money online.

Because of today’s financially challenging times, millions of people worldwide are looking for the best ways to make money without making a tremendous change in their current lifestyle.

The good news is that learning how to do affiliate online marketing can help you achieve that goal and many others as well.

What Is Affiliate Online Marketing

Basically it is the process of earning a commission as a result of marketing and promoting an online product or service for the a merchant or service provider. It really is a very simple process where you earn income by entering into an agreement with a merchant to help them sell their product or services.

Even though it is simple it has evolved to the point to where it is very effective because it becomes a win/win situation for everyone involved and it can have some great benefits for you personally as an affiliate marketer.

Benefits Of Affiliate Online Marketing

Because of the tremendous flexibility that working online provides you with, there are countless benefits and advantages that you can expect to enjoy, here are 3 good ones to start with.

  • Minimal Startup Cost – Because you do not need hundreds of thousands of dollars to get started anyone with an internet connection and a strong enough drive or desire to make money online can actually get started very quickly and very easily.
  • You choose what market to work in and what products to promote. You will have the freedom and flexibility to promote something that you are passionate about or at the very least something that you are interested in.

Because you will be doing this as a business activity, you will want to do some market research to make sure that you will have a good opportunity to earn a good income. However if your first choice does not look financially promising then you can always make another choice and pick a different market or product with more income potential for you.

  • Unlimited Earning Potential – There is no cap, sealing or limit on how much money you can make. You will only be limited by your willingness, drive and desire to learn more and do more. With the right strategy and effort you can continue to grow and increase your income year after year as long as you like.

These are just a few of the many different benefits that you will be able to look forward to enjoying as a result of learning how to do affiliate marketing online. Now lets take a brief look at exactly how it works.

How Does Affiliate Online Marketing Work

There are basically four parties involved and the are:

1.) The Affiliate – Once you join an affiliate program then you are the affiliate, also referred to as a publisher and you will get an affiliate link which you will need to use when referring prospects to your merchants site.

2.) The Merchant or Retailer also known as the advertiser – They will handle all of the transactions involved with making the actual sales, processing the orders and all other customer support related issues, including handling any customer complaints or refund issues. They will also have a system in place for automating the tracking and payment of commissions if they are not using an affiliate network.

3.) Affiliate Network Manager – Basically they help to get new affiliates started with good campaigns by providing them with training, tools or resources to be able to start promoting products or services and earning commissions. They will also manage all of the commission tracking and payments for the vendors that they work with.

4.) The online prospects, or customers – These are the people that you will be focusing your market research on and marketing efforts towards reaching. By providing them with the information that they want and then referring them to the merchant through your affiliate link, this is how you will be earning your affiliate online marketing income and building your online business.

Even though the actual process is very simple and easy to use, in order to become successful as quickly as possible, it will require that you learn more of the basics of how to make money online with affiliate marketing. Getting additional training and experience is actually the best way to do this.